Hari Patience-Davies gets out her magnifying glass and dearstalker hat to look into the source of the widely claimed statistic that stories are 22 times more memorable than facts alone…
Tag: advertising storytelling
Hari Patience-Davies considers the storytelling on offer in 2020’s festive adverts from John Lewis, Sainsbury’s and Aldi. Continue reading “Battle of the Christmas adverts – who has the best story?”