Tag: advertising storytelling

Tools and techniques

The case of the missing author – just where did the claim that stories are 22 times more memorable than facts alone come from?

Hari Patience-Davies gets out her magnifying glass and dearstalker hat to look into the source of the widely claimed statistic that stories are 22 times more memorable than facts alone…

Continue reading “The case of the missing author – just where did the claim that stories are 22 times more memorable than facts alone come from?” →